1999 was the year that the straw finally broke the camel’s back – at least for Brazilian copy creator Alexandre Gama, who has been more than well known in his country for creating inspiring, original copy pieces with each publication. He delivers no less than fine quality work each time, and several agencies – as well as Wikipedia pages – can well attest to this fact alone. In 1999 specifically, though, something extraordinary happened – of which many global residents still remember: 1999 was the year in which all people were preparing for what they then called the Great Y2K. People has supposed that all online systems and financial markets would crash in the following year, which did not happen.

What did happen, though, was that Gama started his first business for copywriting and advertising needs all around: Neogama. Neogama still stands. It fights for stories and the country’s truth.