One highly driven man has risen to achieve business success and create a famous shopping establishment in Brazil. Roberto Santiago is an iconic entrepreneur in Brazil and is behind the country’s largest shopping mall, The Manaira.
Born in Joao Pessoa in 1958, Roberto Santiago always wanted to create something meaningful and memorable. He graduated from the University Center of Joao Pessoa with a degree in Business Administration, an area he would later go on to conquer. In 1987, Santiago purchased a large lot of land in Joao Pessoa and began developing it into a shopping center. After two years of hard work and diligence, he would introduce the Manaira shopping mall to the public.
The Manaira mall is the largest modern shopping mall in all of Brazil and is renowned for its wide range of attractions. Joao Pessoa locals know that this is no average shopping mall! Aside from numerous popular stores, the Manaira is home to a food court, gym, a college, theater and a rooftop concert hall. Talk about your one-stop shop!
People travel from all over the country to visit the mall for shopping at their favorite stores or seeing famous artists perform at the concert hall. The rooftop concert hall, called the Domus Hall can hold up to 10,000 individuals and has held shows by some of Brazil’s most famous artists. The College of Higher Education of Paraiba is also located at the Manaira mall, meaning the shopping center is home to many students and faculty members. When students aren’t receiving a top-notch education, they can visit the Manaira’s movie theater which showcases the latest popular films.
Having created such a successful establishment, Roberto Santiago is a pillar of business achievement in Brazil. With his business experience and legendary vision, he has created a space that brings endless individuals joy and entertainment. In addition to establishing the Manaira shopping mall, Santiago recently opened the Mangeira mall in 2013. The popularity of both the Manaira and Mangeira malls have encouraged many corporations to relocate their businesses closer to the city, therefore increasing the social and economic elements of Joao Pessoa. Having added so much livelihood to the city, it is clear why Roberto Santiago is a prominent figure in Brazil.