***UPDATE*** August 28th, 2017–Desiree has just been featured in this piece by Billboard.com, as the COO of TIDAL. Click the link to read more.

 

***UPDATE*** June 30th, 2017: IGStars.com has recently published a piece on Desiree Perez and the Roc Nation family. Check out the article at the bottom of this article!

 

Ever since she stepped up as the executive of the company she has been putting forth immense efforts to bring the company to the top. Tidal is the business endeavor of R&B and rap star Jay-Z. Jay-Z was aware that making Tidal successful was not going to be easy but he dug his heels in and set forth to make his company work. A few executives stepped down from the company but he didn’t give up and then he found Desiree Perez. She knew that she must first create interest in the streaming service before they could fine tune the presentation and content.

Desiree Perez has been a vital part of Jay-Z’s new strategy and she has helped him to finalize several contracts worth millions of dollars. She has been instrumental in finalizing the Roc contracts and has toughed it out with the business. Jay-Z may be at a disadvantage when it comes to business practices but he has a way of selecting just the right person for the task at hand. Desiree has guided his streaming service to success and has effectively led the way for Jay-Z to transition from a rap artist to a music streaming mogul.

Since Desiree Perez has her own business she knows exactly how to close the big deals and make the business run smoothly. That is part of the reason that there has been so much interest in the business lately. Customers know that she is diligently working behind the scenes which will lead the company to more success and more to offer its customers as it grows.

Tidal has managed to make a strong comeback that is on track to see heavy growth and substantial increases in subscribers. Jay-Z indeed made a very rewarding decision to hire Ms. Perez to head his Tidal company. There is no doubt that we will be seeing great things from the streaming music service.

IGStars.com

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