After reading about Doe Deere, the CEO of the cosmetic line Lime Crime, I must say that I am in awe! As a woman who loves great colors in lipstick, I get excited when I see a vibrant colors that will make anyone take a second look. Doe is an inspiration to women in business. Especially women who are entrepreneurs that have made a name for themselves by coming up with a product from the creativity of their minds. Doe seems to have always wanted to brand herself. She has a strong interest in fashion and beauty. In 2004, she started her own eBay account for her DIY fashion line. She modeled her clothing herself to show other women that it is indeed possible to be fashionable and create some trends yourself. Doe started to increase her brand and following at the same time.

Doe was always on the hunt for vibrant colors when it came to makeup and soon realized that certain colors she was looking for she just couldn’t seem to find. So, in 2008, Doe started Lime Crime. Lime Crime is certified Vegan & Cruelty-Free by PETA & Leaping Bunny. This goes to show that Doe cares for the environment as well as animals because she wanted to create a product that would be less harsh on the skin as other products. Lime Crime also was one of the fastest growing e-commerce beauty brands out there. Doe had a vision to be able to reach more customers with her product. The main way she felt that it would work was through e-commerce. Some experts told her that she couldn’t really do that because they felt that customers would always want to try on the product before they made a purchase, but they were wrong.

A day in the life of Doe was revealed to us, the readers, and its something to marvel at. Doe, explained in a blog what her morning routine was like. Doe told us how she doesn’t wake up to an alarm clock and that she wakes up at 8:30am every morning on autopilot. Talk about someone who is focused and has a handle on her life. She also goes to explain how she does her stretches to get at least some exercise in during the day. She eats breakfast that contains fruit, yogurt, grits, and freshly squeezed orange juice. She also may check a few emails along with her social media to stay up-to-date with her following. She then begins to do her makeup. Doe likes her makeup time in the morning because she says, “I get to spend time by myself and be free.” Most of Doe’s makeup that she uses on her face is by her own product line. She and her staff believe that they should test their products first to see if they are worthy of their customers. I think this is a great strategy.

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To learn more about Doe Deere’s morning routine, read