Doe Deere knows what it takes to be successful in the world of business. She built her Lime Crime company from the ground up over a decade ago and it still continues to thrive today. This article will discuss the humble beginnings of this unique entrepreneur and how she made it to the top of the ever-changing online beauty industry.

Doe immigrated from Russia to the United States at the tender age of 17. She landed right in the heart of New York City and was initially apart of a music band. She has considered herself to be “imaginative and ambitious” and becoming a musician had always been a big dream of hers. However, as fate would have it, the beauty industry would eventually take over her heart and lead her to create the infamous Lime Crime makeup brand that you know and love today. She has stated that her musical beginnings paved the way for her future success by teaching her marketing and appreciation for an audience.

Doe Deere was fortunate enough to meet her future husband and business partner in her former band. She has stated that the two work exceptionally well together.

The Russian native has plenty of words of wisdom to share regarding success and following your dreams. She has stated that it is always important to follow your heart and believe in your gift. Each person has a unique quality about them that no one else possess. She once felt as though no one else shared her thinking or her vision, but that proved to be untrue when her Lime Crime line was launched and received a massive following.

Lime Crime was born in the fall of 2008. Doe found a void in the makeup industry for bright and “in your face colors” that she deeply loved. She states that the makeup she liked was almost impossible to find because everyone was geared towards more natural products. Doe took action and started formulating her colorful lipsticks and eyeshadows. She became thrilled with the younger girls that gravitated towards her through pictures on her Instagram and other social media websites. Through discovering this niche, Lime Crime was become a highly profitable business venture.

She has stated that Lime Crime is an expression of herself and hopes it will do the same for others like her.

Doe Deere adoringly refers to her followers as “Unicorns” or individuals unafraid to be themselves.

For more updates, follow Doe Deere on Twitter.