It was in high school that entrepreneur Joel Friant tasted his first habanero pepper. This initial taste would lead to Joel’s passion for spicy food, which was, in turn, the catalyst for the creation of his Thai fast food restaurant and the development of his Original Habanero Shaker.
In 1995, after Joel opened his restaurant, he wanted to stock each table with a spicy habanero chili shaker, so that customers could add more spice and flavor to their dishes. He was discouraged to find that no habanero shakers available on the market met his high expectations, and so he set out to create his own habanero shaker.
During his travels, Joel discovered the Scotch Bonnet, a variant of habanero pepper grown in Jamaica. He stocked up on scotch bonnets and went back to America, determined to develop a way to dry the peppers without erasing their spice and flavor. He discovered that sun drying the peppers retained all their heat and flavor, and settled on this method for his Original Habanero Shaker. Joel then flaked the peppers and placed them in air-tight bottles designed to further retain their heat and flavor.
Joel’s bottled pepper flakes, known as the Original Habanero Shaker, was soon sold on shelves across the state of Washington.
In 2003, Joel became a mortgage agent. He had experience in real estate. He had spent many years buying and flipping homes. Joel’s knack for business did not go unnoticed, and he was quickly named the number one real estate salesman in his office. He went on to open his own mortgage loan office.
In 2010, Joel began to explore the potentials of online marketplaces. He focused on the business practices of big web-based companies like Amazon and eBay. Following this, Joel entered the world of e-commerce by launching his flagship product, the Original Habanero Shaker, on the web. He continues to run this business today, filling ever increasing orders.