The media industry in Mexico has been growing rapidly. Not long ago, the country had only one cable TV, but now it has more than six cable news channel. In the television sector, Televisa and TV Azteca are the leading brands. Televisa has been accused of supporting the view of the government rather than performing serious investigative journalism.
Newspapers are also coming out strongly and have invested more of their resources in internet news. The leading brands include El Universal which was founded by Felix and Emilio in 1916. It covered the creation of New Mexico constitution and its revolution. The brand is said to have more than 3 million visitors each month. Other newspaper brands are Reforma, La Jornada, and El Universal among others.
Mexico is still drone with political activities but a new generation of media has come up that is changing the trends. Magazines in Mexico have a strong online presence and legacy media. Most of the newspaper customers read on their mobile phones and tablets than on computers. The brands have therefore embraced mobile readers and are working towards responding to what the public is searching for. Mexico has the highest rate of smart phone penetration in Latin America. It is seen by the action of El Universal of establishing a shift strategy.
About Salvi Rafael Folch Viadero
Salvi Rafael Folch Viadero is the chief executive officer of Group Televisa S.A.B. He is also the chief financial officer and director of the Televisa Group at Inova. Salvi serves as the vice president of administrative and financial Group Televisa S.A.B. He was previously the vice president of financial planning in televise and the chief executive officer at Comercio Mas. He also served as the financial manager and general manager at Comercio Mas. He has been the director at Televisa since 2002. Apart from serving in Televisa, Salvi serves in other organizations under different capacities. For instance, he is a board member of Mexder, Proveedor Integra, Mercado Mexicano and FS unit 3007 Inc.